Marketing Channel Preferences of Cut Flower Producers: A Case Study of Turkey

This study aims to determine the preferred criteria of cut flower producers when choosing marketing channels, and degrees importance these criteria. In this study, levels different used by their marketplace preferences were analyzed using analytic hierarchy process. The data in obtained from questionnaires completed 82 İzmir province. most criterion for was payment guarantee, followed ease price. When producers’ ranked according criteria, cooperatives first, wholesalers exporters. Tobit model employed reveal socio-economic variables that affected choices considered It established play an important role flowers developing sector Turkey.